Contractor Door Hangers | Home Services Marketing Canada | HVAC, Plumbing
Contractor & Home Services Door Hangers
Generate quality leads for your home services business with targeted door hanger campaigns. Proven strategies for HVAC, plumbing, roofing, landscaping, and renovation contractors across Canada.
Home Services Campaign Types
Seasonal Maintenance Campaigns
Target homeowners before peak seasons with maintenance reminders and tune-up specials.
HVAC Seasonal Campaign Example:
Spring: "AC Tune-up Special - Beat the Heat!"
Fall: "Furnace Safety Check - Winter Ready?"
Offer: "$50 OFF Annual Maintenance"
Urgency: "Limited slots available - book now!"
Emergency Service Promotion
Build awareness for emergency services before customers need them. Include in routine maintenance materials.
Emergency Service Template:
Headline: "When Disaster Strikes, We're Ready"
Services: "Burst pipes • Power outages • Heating failures"
Response Time: "On-site within 2 hours guaranteed"
Trust: "Licensed • Insured • Local • 5-star rated"
Home Improvement Projects
Showcase completed projects in the neighborhood with before/after photos and customer testimonials.
Project Showcase Strategy:
Local Proof: "Just completed on [Street Name]"
Visual Impact: High-quality before/after photos
Social Proof: "Ask your neighbor at [Address]"
Offer: "Free estimate for your project"
Preventive Care Education
Provide valuable maintenance tips while positioning your business as the local expert.
Educational Content Ideas:
Roofing: "5 Signs Your Roof Needs Attention"
HVAC: "Lower Your Energy Bill: 3 Simple Steps"
Plumbing: "Prevent Costly Water Damage"
CTA: "Free inspection - call today!"
Trust-Building Elements
Essential Trust Indicators for Contractor Door Hangers
Service-Specific Strategies
HVAC Contractors
- Spring Focus: AC tune-ups and repairs
- Fall Focus: Furnace maintenance and replacement
- Energy Efficiency: Utility bill reduction messaging
- Emergency Readiness: 24/7 service availability
- Seasonal Offers: Pre-season discounts
Plumbing Services
- Emergency Focus: Burst pipes, water heater failures
- Preventive: Drain cleaning, water heater maintenance
- Upgrade Opportunities: Fixture replacements
- Water Quality: Testing and filtration systems
- Seasonal: Freeze prevention, outdoor taps
Roofing Contractors
- Weather Response: Post-storm inspection offers
- Insurance Claims: Help with claim process
- Seasonal Timing: Pre-winter preparations
- Gutter Integration: Complete exterior solutions
- Neighborhood Presence: "Working in your area"
Landscaping & Outdoor
- Spring Launch: Cleanup and planting services
- Summer Maintenance: Lawn care and irrigation
- Fall Preparation: Leaf removal, winterization
- Hardscaping: Patios, walkways, retaining walls
- Snow Removal: Winter service contracts
Electrical Services
- Safety Focus: Panel upgrades, outlet safety
- Smart Home: Automation and efficiency upgrades
- EV Charging: Installation for electric vehicles
- Emergency Services: Power outage response
- Code Compliance: Inspection and upgrade services
General Contractors
- Renovation Focus: Kitchen, bathroom, basement
- Repair Services: Handyman and maintenance
- Insurance Work: Damage restoration services
- Seasonal Projects: Deck building, siding
- Consultation Offers: Free estimates and planning
Timing & Distribution Strategy
Seasonal Campaign Calendar
🌸 Spring (March-May):
AC tune-ups, landscaping, exterior cleaning, deck staining, window cleaning
☀️ Summer (June-August):
Pool maintenance, irrigation, exterior painting, roofing projects, patio construction
🍂 Fall (September-November):
Furnace maintenance, gutter cleaning, leaf removal, winterization, storm prep
❄️ Winter (December-February):
Snow removal, emergency services, indoor renovations, water heater maintenance
Geographic Targeting Tips
- Service Radius: Focus within 30-minute drive time
- Home Age: Target 10-30 year old homes (maintenance needs)
- Income Levels: Middle to upper-middle class neighborhoods
- Property Type: Single-family homes over condos/apartments
- Competition Mapping: Identify underserved areas
- Repeat Areas: Return to successful neighborhoods quarterly
Lead Conversion & Follow-up
Response Handling Best Practices
- Answer Immediately: Live person or quick callback
- Qualifying Questions: Understand project scope and timeline
- Same-Day Estimates: Strike while interest is hot
- Professional Presentation: Branded materials and uniform
- Follow-up Schedule: 24-48-72 hour touch points
- Referral Requests: Ask satisfied customers for neighbors
Digital Integration
- QR Codes: Link to scheduling or estimate forms
- Text Messaging: Enable SMS responses and appointments
- Online Reviews: Direct to Google/Facebook review pages
- Social Proof: Showcase recent neighborhood projects
- Video Content: QR link to service demonstration videos
- Virtual Estimates: Photo-based preliminary quotes